Hiscox names new US marketing head

Hiscox names new US marketing head

Global specialist insurer Hiscox has announced the appointment of Regine Fiddler (pictured) as chief marketing officer in the US. Fiddler will be based in New York and will report to and succeed Russ Findlay, who was promoted to group chief marketing officer earlier this year.

“We’re excited that Regine is joining Hiscox to lead our marketing efforts and promote our brand in the US,” Findlay said. “Regine’s diverse marketing background and success in championing product innovation across all platforms will be crucial to driving our next phase of growth.”

Prior to joining Hiscox, Fiddler served as chief marketing officer and head of product at BankMobile. She also served as vice president of product development and brand management at Higher One prior to its acquisition by BankMobile. Fiddler started her career at Newell Rubbermaid.

“As a leading small business insurer, Hiscox plays a critical role in supporting one of the most important segments of our economy,” Fiddler said. “I’m excited by the opportunity to continue delivering products and services that will help our small business customers realize their dreams, and I look forward to working with everyone at Hiscox on this journey.”