BB&T Insurance Holdings subsidiaries to streamline, rebrand

McGriff Insurance Services and McGriff, Seibels & Williams, the retail insurance subsidiaries of BB&T Insurance Holdings, have announced that they will rebrand their businesses as McGriff.

The rebranding is meant to simplify the firm’s identity and reflect a streamlined operational structure.

“This transformation makes perfect sense, given that both firms built their identities around the McGriff name, with its longstanding reputation in the insurance industry,” said Rick Ulmer (pictured), CEO of McGriff. “Now we are simply McGriff – one brand, one firm delivering an exceptional experience for all of our insurance, risk management and employee benefits customers.”

As part of the rebranding, the firm is realigning its operations geographically and streamlining its processes to position resources closer to clients, it said.

“This is all about making it easier than ever before for our clients to do business with us,” Ulmer said. “While our brand is changing, there’s a lot that’s staying the same – our ‘client first’ commitment; the insurance, risk management and employee benefit solutions that help our clients manage costs and mitigate risks; and our dedicated industry practices that provide unmatched market expertise.”

The consolidated firm includes more than 130 offices across the US and more than 3,800 employees.

The brand transition will take place over the next several months, the firm said.